This is a blog post reply to another post made by Moon Loh on personal online branding.
Studies show that people trust top ranking site on Google because of its credibility. On their website, it says,
According to Eszter Hargittai, associate professor of communication studies at the university, search engine rankings were seemingly “extremely important” to student’s perception of the reliability of web content, saying: ”What mattered is that it was the number one result on Google.” Source: Young people trust top ranking shows new study | Search Engine Marketing News
Also stated by Moon Loh in her blog post, “The online branding is important especially for a person who is running online home business.” I can’t stress enough that doing a personal online branding or just business branding online is paramount.
Why do online branding?
The reason behind it is simple. We are now living in a connected world and looking up information is fast and easy. If your name or business name is not going to be found on the internet, your potential customers will either be turn off or be dismay at how you are running the business. They will lose their trust on your business and turn to your competitor.
For example, if you are searching for a particular brand online, but you only know their tagline but can’t find it online, how will you feel? Frustrated? Dismay? Disappointed? Or starting to lose trust in that company that you come across?
Well, it may be a mixture of each of the elements stated above and below I’m going to show you some of my examples in regards to how I rank myself on Google using personal online branding marketing.
Secrets to Powerful Online Branding
First thing first, you must be clear of what you want to brand yourself or business with. This is not something that you can play around because once you put your name out on the internet, it will sticks forever till the internet dies. So, what you have to do is to think of a unique angle that stands out and relates to your business or your character.
In doing so, your prospect will more remember you more easily and relates to you more than your competitors.
In order to do a successful online branding that stick and grow in value over time, you must brainstorm and do a lot of research to settle one that you think is awesome for yourself and business. During this process, you may want to start thinking about logos, tagline that resonate or any theme color that you want.
The key here is to be congruent in all your branding. For example, if you decided to use tagline as your branding, then use that across all medium and platform to maximize it. Not only that you have to maintain a blog.
People like to read blog. So to having a blog for your own personal branding can do wonders. Not only will your blog become the central hub of communicating, it will indirectly brand you as an authority in your niche. This is easily done by putting out valuable and useful content that your reader can pass the content around to their friends or use them after they have consume your content.
In order to stand out, you need to do it in such a way that, the each blog post feel personal to your readers. Depending on your brand marketing, you can also share some personal events with your readers on your blog too.
Building a personal online brand takes time like other well known offline companies. You have to be persistent and see it through as the benefits is far more than cons. It will also open new network opportunities to you and your primary business.
So if you had not started your personal online branding yet, start planning today. If you have started, take a step back and analyze what works and what not.