Now is writing articles and publishing it to various articles directories still a good business model to follow?
The answer is absolutely YES!
Here’s why, in our industry people follow people and hence the name, networking. If you can create a piece of content that is either informational, educational or thought provoking, you will bound to have a large following overtime.
Your prospect will first know you through the content you put out to judge you before they trust you.
Although PPC and other paid methods are more faster and more direct, you must have a strong backend or marketing yourself on your landing page effectively. I know article marketing needs massive action to get started and persist but the efforts is well made.
Let me illustrate to you my own article marketing efforts.
So as you can see from the above, with only 7 articles and 220 views (that is about 31.4 views per article) and about 15.7 views per day since day one till this post, I have one sign up from the 14 clicks that I have in my article marketing efforts.
As you can see, article marketing is well alive and effective plus the leads and traffic I get is free. However that is not important, what’s most important is, I know the one whom sign up know, trust and believe in me and that he is a serious business partner in time to come.