Recently, Facebook have release their newest module – Question. This does not come as a surprise to me as asking and answering question have long been human nature. And Facebook Question module come in just the right time. Not only you can use it for fun, serious marketers and companies can also use it for survey, feedback and some other things.
If you do not know where you can find the Facebook Question module, it is illustrated below.
As you can see from the above, it is a simple box with an option to add in extra options. This can be Yes, No and other variables. I’ve go ahead and did a poll on “Will you buy iPad2” and ask my Facebook friends to answer. The answer really shocked me as I thought most of them will get the iPad2. Below shows the results.
So as you can see from the above, there are more NO then YES. This is a very good platform for companies and marketers whom want to do their initial survey or feedback on their products, services or other things that you need data on.
Not only that, you can also see the feedback and what your friends on facebook are talking about within the Facebook Question module.
From the above, you can see that these are valuable input by your facebook friends. This also serve as another platform to communicate with them and fine tuning your end products or services. There are many usage on Facebook Question module and below I share some ways that you can effectively use Facebook Question module to your advantage.
How to Effectively Use Facebook Question Module
- You can use it as Poll. If you want answer like Yes, No, Maybe to your products and services, you can use it to gather feedback as well. For example, if you are running a pizza restaurant and you wish to run a Summer Promotion campaign, you can set up a question or poll asking them do they want a discount or something else.
- You can use it as a survey. If you have spot a market or niche that you wish to enter, you can use it to ask your Facebook friends like, Would you like to buy or use ___________?
- You can also use it as a competitive analysis. You can also pose a question that speak directly to your competitor brand or product or services. In this way, you will know how other brand, products or services are perceive in other people eyes.
I believe that there are many uses Facebook Question Module. If you have any idea on how to use it effectively, please feel free to share your ideas below.