How can we leverage on social media effectively for our network marketing (MLM) business online?

Here I will share 3 simple tips for integrating social media into your network marketing business.

1) Set up you blog into mobile version

Most of us have smart phone. So it would be a no brainer to convert your site into mobile version for those who are on the move reading your blog. There is a plugin which will convert your blog into mobile version without you knowing any coding. This plugin is call WPTouch. It’s free so go ahead and download it.

2) Generating interest for your reader

You need interesting, valuable and thought provoking content that will reel in your reader to read more and follow you. If your content is just a “me too” content, you probably won’t get any further. However, if you write content that appeal to your reader, your reader may share, tweet or facebook your content to other user. Think viral marketing and leadership here.

3) Creating videos

Videos are perceive as a much higher content value than written words. So you might want to convert your articles that you have written to video with you speaking . This not only raises your profile online and you will utilize attraction marketing. It is that powerful.

So you have now know how to integrate social media to your network marketing business, go forth and try to implement all 3 and see the results coming in.

If you do not know where you can find the Facebook Question module, it is illustrated below.

As you can see from the above, it is a simple box with an option to add in extra options. This can be Yes, No and other variables. I’ve go ahead and did a poll on “Will you buy iPad2″ and ask my Facebook friends to answer. The answer really shocked me as I thought most of them will get the iPad2. Below shows the results.

So as you can see from the above, there are more NO then YES. This is a very good platform for companies and marketers whom want to do their initial survey or feedback on their products, services or other things that you need data on.

Not only that, you can also see the feedback and what your friends on facebook are talking about within the Facebook Question module.

From the above, you can see that these are valuable input by your facebook friends. This also serve as another platform to communicate with them and fine tuning your end products or services. There are many usage on Facebook Question module and below I share some ways that you can effectively use Facebook Question module to your advantage.

How to Effectively Use Facebook Question Module

1. You can use it as Poll. If you want answer like Yes, No, Maybe to your products and services, you can use it to gather feedback as well. For example, if you are running a pizza restaurant and you wish to run a Summer Promotion campaign, you can set up a question or poll asking them do they want a discount or something else.
2. You can use it as a survey. If you have spot a market or niche that you wish to enter, you can use it to ask your Facebook friends like, Would you like to buy or use ___________?
3. You can also use it as a competitive analysis. You can also pose a question that speak directly to your competitor brand or product or services. In this way, you will know how other brand, products or services are perceive in other people eyes.

I believe that there are many uses Facebook Question Module. If you have any idea on how to use it effectively, please feel free to share your ideas below.

When I first use facebook, I just thought of meeting up old  friends and playing games. However, all these change when I started my internet network marketing business 4 months back.

As you can see from the above screenshot, I purposely print screen my old facebook profile without knowing if I were to be successful in my own facebook marketing. But I print screen it anyway and save it. I did this partly to measure my facebook marketing directions because I know how facebook will indirectly help my internet network marketing business.

Not a Single Friend Request Initiate

You maybe wondering why I did not request a single add since August 2010.

The main reason is because, I use Facebook as an attraction marketing tool to brand myself and provide value to the party. I also believe that if I did marketing the right way, I will have targeted people wanting to know me more. (not that egoistic way)

We are in social arena, so let’s do it the social way.

Of course, along the way, I’ve met some network marketers whom pitch me their opportunity after their first “hello”. This really get on my nerve sometimes and I simply block them. Some of them are good and we build a strong relationship over time.

As time goes by, I put out more valuable post, engage in community and commenting to eventually, I found that I had at least 5 Facebook friend request per day everyday. However that is not a lot compare to other gurus or mover and shakers out there, but I did what need to be done and is happy to know that at least 93% of my Facebook friend list is targeted.

This is not at all difficult.

People will want to know you more if you socialize first. No point having all those egoistic traits that hurt your reputation or claim to know-it-all and post or engage in some other discussion that is negative.

As the old age saying goes “Giver Gain.”

This is so true in Facebook and in Social Media. Till then my friend.

Pretty neat huh.

I like the new interface considering the fact that it is better space out than the original one. But I think not many people will like if they had did their branding using wall paper. Now with the new design from twitter, my background is totally block and not be able to see my background.

This is bad news for most people. Just hope that Twitter will fix this one up.

All in all, this is a nice move from Twitter. Keep it up!

So, let me show you the screen shot first and I’ll explain it later.

As you can see from the above, apparently my friend could not add any friends. Maybe what he does is consider spam to others and others just complain to facebook. And his post sparked many of his friends to comment on his post.

You see, just from the post above, there are people already either being suspended or cannot add any more friends. Despite social networking is new, but the fundamental of socialize still stays. You are what you publish. People may tolerate once in a while of pitching but not long term.

And I know some of my friends whom dislike friends of friends to add them – because some of them are from some “company” to recruit people, so to speak. And if you fall into the category of tagging people with your products or services (where the other party did not consume any of your services or products), you too may face the same situation if they start to file complain against you.

Now, I know tagging is fine unless you know the person personally.

It is like when you walk into a party and interrupt others whom are already chatting away without you introducing yourself. You will feel disturb right if you are the one being interrupt.

So, do socialize and build relationship with each of your friends before selling or pitching them your business or product. People do business with people they like and remember, you are what you publish.

Don’t make a single mistake on social that will ruin your reputation.

As a whole, social media is divided into 4 quadrants as illustrated below,

As you can see from the above, Social Network Marketing is a subset of Social Media Marketing and it comprises of other 3 main components that make up the whole Social Media Marketing. If you are thinking of implementing any social media strategy into your business, then you have to really consider the 4 quadrant that is illustrated above.

Reason being is, if your customers or prospect sees that you are all over the social media arena in that particular niche, it really portray you as a thought leader and a trusted people or organization to do business with.

Many ads that I’ve seen in facebook are ads that sell. Well, that precisely the purpose for the ad. However, many advertiser forget that, Facebook is a social media platform. Nobody is there to buy things.

They are there to mingle, chat, play games or doing some of their favorite things. In other words, they are there to party. So let’s imagine, you are being invited to a big party by your friend and you do not know the people around you, except your friend. Will you enter the room and boast, or promote yourself? You won’t right?

Instead, you maybe going around making friends, strike up a small conversation and join a group that has similar interest with you.

Now, what have that party got to do with Facebook Ads?

If you went in with a bang, nobody will want to even take a glance at you or worst, but on the other hand, if you mingle around, then people will start to know who you are and will ask you what you do. This is where you can pitch or pre-sell them.

So as you can see, the process is not just Facebook Ads –> Your website. It is more than that.

Be it whether you are a network marketer, a business owner or an individual who want to sell or promote your things in facebook, you have to remember, Facebook is a social platform and nobody are there to buy anything you offer.

The take away here is, What will make you want to click on the facebook ad?